The rise of online shopping has transformed Google into a critical gateway for capturing a wider market and boosting sales. Many consumers now begin their purchasing journey by researching on Google, making it a pivotal touchpoint for brands.
However, few people visit websites despite Google’s considerably large user base. Only 193 million out of 1.09 billion sites are visited by users, with the rest either reporting low traffic or remaining completely invisible.
While Google is a preferred search engine, only a handful of business websites reach their target audience—the reason for this lies in the algorithm. Google follows a set of criteria to determine the positioning of a website on search engine results pages (SERPs).
Google’s algorithm is very particular about the quality of a website in terms of functionality and content. A website must have relevant and informative content with optimized keywords and credible backlinks. Additionally, the algorithm also evaluates the technical aspects of a site, such as the site’s loading speed, user experience (UX), design and media, mobile-friendliness, and shareability. Satisfying all of the algorithm’s criteria increases the chance of making it to the first page of Google search results.
The first page is considered the holy grail of online marketing, as it garners the most traffic and recognition. Unfortunately, there are only ten slots on the first page, and millions of brands are competing viciously to get in. Getting this position is definitely challenging, but not impossible with the right strategy.
Search engine optimization (SEO) is an online marketing NJ strategy for pushing the ranking of a website on search results. It aims to increase the quality and quantity of unpaid or organic traffic to a site. SEO involves improving content relevance, technical configuration, and link popularity, allowing the site to rank better on SERPs.
SEO is rewarding but complex. To maximize results and ensure consistency in rankings, businesses with minimal resources and knowledge of SEO can acquire digital marketing and computer help desk NJ services. These third-party companies are cost-effective solutions to implementing a solid SEO strategy.
Before beginning a campaign, businesses must have an understanding of how the first search result page works and why it matters to be there. Read this infographic by Landau Consulting for a comprehensive discussion on Google’s page 1.
